Google Thinks Google UK & Preston Lodge High School Are The Same?

Go to Google and search for [], Google’s UK home page. Google will return a knowledge graph result for Preston Lodge High School. What does Preston Lodge High School and Google UK have to do with each other? I am not sure.

Searching Google for [] does not return the same high school. In fact, it returns what you might expect, it returns the Google Google+ page.

Why is a search for returning Preston Lodge High School’s Wikipedia result in the Google Knowledge graph box? I cannot figure it out.

Hat tip to @Nick_Boyle

Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • seoconsultadmin

    A quick look at the Wikipedia page reveals the following line:

    “Google chairman Eric Schmidt once attended the school, but was only there for three months before being kicked out.”

    Perhaps something in the algorithm is picking this up and associating it with That’s the only reason we can think of.

  • Nick Boyle

    @seoconsultadmin:disqus – there has been a revision of the Wiki page earlier today – see here: (if that doesn’t work, click on ‘view history’ tab and compare revisions)… you can see that the words ‘Google Chairman’ have been added in.

    If this is the reason why Preston Lodge High School are appearing, then it’s pretty tenuous!

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