Google To Add “Unavailable After” META Tag
Jul 12, 2007 at 9:30am ET by Barry Schwartz
Getting Into Google by Jill Whalen reports Dan Crow, director of crawl systems at Google, saying that Google is releasing a new META tag named “unavailable_after.”
The “unavailable_after” tag will allow you to tell Google when Googlebot should no longer crawl that page. Jill explains that this tag comes in handy when you have a limited time offer promotional page, and on this page, the promotion will expire on a specific date. By using the “unavailable_after” tag, you can tell Google that they should not crawl this page, after the promotion expires. There are several practical scenarios for this tag. We have emailed Dan Crow and others at Google for when this tag is expected to be supported.
Jill’s Getting Into Google has a lot of other useful and interesting topics, in my opinion, it is worth a full read.
Postscript: See more details in our followup post, More Info On Google’s Unavailable After Meta Tag & New X-Robots-Tag In Header Support.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: SEO, SEO: Blocking Spiders, SEO: Titles & Descriptions sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Google To Add “Unavailable After” META Tag
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"
- fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"
- Matt McGee said " Exactly my thoughts, too, George. If it's just News Corp, okay, there are plenty of other news sourc"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Graywolf’s SEO Blog
- WebProNews – eBusiness News, Search News, and Business Videos
- Publishing 2.0
- My Yahoo! Blog
- Small Business SEM
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
It’s a good recap and I appreciate Jill’s writing about the session. But I am increasingly concerned about the message coming from Google regarding Supplemental Results pages.
Simply removing “Supplemental Result” from the SERP listings won’t change the fact that Google only partially parses and indexes the Supplemental Results pages (a fact Matt Cutts confirmed at SMX Advanced 2007 in Seattle).
If Google does not begin fully parsing and indexing the Supplemental Results pages then they need to keep the designation visible so that users and Webmasters alike know there is something different in the data they are seeing.
Otherwise Google will be engaging in a deceptive trade practice by deliberately and intentionally misleading people regarding the way they process and present Web data information.