Google To FCC: Sell Radio Bandwidth Through Real-Time Auctions

Google’s novel idea for FCC radio spectrum auction from USA Today reports Google has put in a proposal to the FCC urging the agency to allow companies to sell radio spectrum through an auction process to others.

The FCC is planning a traditional auction of the spectrum, but Google says this causes licensees to end up with more bandwidth than they actually use. Google’s argument is that in some cases only 5% of available spectrum is currently being utilized.

Instead, Google wants companies that buy the new radio spectrum to be able to resell that spectrum to others, perhaps using a real-time auction model similar to how it sells ads.

Confusingly, Google says it has no plans to buy bandwidth from the FCC directly in the current auction, so Google also doesn’t appear to wish to be a bandwidth reseller. From the story:

But Kovacevich said Monday’s submission wasn’t an indication of Google’s intention to become an active bidder for spectrum itself in the FCC auction later this year.

We discussed this Google idea with Google Leading Wireless Challenge Against Broadband Incumbents earlier this month. More recent coverage at Techmeme.com.

Related Topics: Channel: Mobile | Google: Internet Access | Google: Mobile

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide