Google To Fight Baidu In China With Legal Music Downloads?
One of the key weaknesses Google has seemed to face in growing market share
in China has been the fact that many people turn to Baidu to download music. Now
the company may be fixing this,
the Wall Street Journal:
Two years after Google Inc. began a big push in China, Baidu.com Inc.
continues to dominate the country’s Internet search market, thanks in
significant part to a controversial and legally risky offering: searches for
free, unlicensed music downloads.
Now, Google is preparing a counterstrike, according to people close to the
situation. The U.S. search giant is in the late planning stages of a joint
venture with a Chinese online music company that would permit it to provide
free — licensed — music downloads in China.
The service, which is likely to offer access to tunes from three global
music companies as well as dozens of smaller players, could start in the next
several weeks barring any last-minute hiccups. The music pact marks a turning
point in Google’s battle with Baidu to gain dominance in an Internet market
that is soon expected to surpass the U.S. this year in number of users.
The report notes that 7 percent of Baidu’s traffic is from access to free
music, but that Baidu has been a target of copyright actions because of this. Of
course, just last month Baidu won a copyright case against it (Baidu
Beats Music Labels In Music Copyright Case Again), so those copyright issues
haven’t seemed to slow it down over the years. In contrast, Yahoo China in
December lost a case (Yahoo
China Loses Case On Linking To Unlicensed Music).
Google hasn’t been targeted in music cases, the Wall Street Journal says,
since it hasn’t offered a music search feature. To avoid such actions, plans are
said to involve files that are digitally watermarked. These files, from a
variety of record labels, are already offered via
Top100.cn. Google is said to be partnering with Top100.cn to provide
enhanced search and other features.
For some background on the importance of music search to Baidu historically,
the China Online
Search Marketing Survey Report (PDF) in 2005 found that more people were
searching at Google for web results, reference info, shopping, and business
material than at Baidu. Baidu’s big search area was downloadable music.
Similarly, a Keynote study in 2006
found that Google beat Baidu in many customer satisfaction areas, including
general search quality, image search quality, and news search quality. But it was
Baidu that ranked tops for music search quality.
For further discussion, see related stories
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.