Google To Give Google China More Freedom

Apr 27, 2007 at 8:46am ET by Barry Schwartz

Google Aims to Make Gains in China By Giving Units Greater Autonomy from the Wall Street Journal reports Eric Schmidt, Google’s CEO, saying that Google plans to give Google China more autonomy. Mr. Schmidt said, “Google China is run very autonomously. We want to increase that … China is growing very quickly … so it’s important that we invest in China.”

Schmidt also said that Lee Kai-Fu, Google China’s current president, will not share that position with anyone else in the near future. This question came up because Google China’s co-president, Johnny Chou resigned December 31st, 2006 because Google did allegedly not support his “localization plan”.

Lee Kai-Fu’s strategy may be focusing more on social networking, mobile applications and entertainment services.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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