Google To Improve Contextual Targeting Of AdSense Ads

Aug 19, 2009 at 10:10am ET by Barry Schwartz

A Google AdSense post announces that Google will be making changes to their contextual targeting algorithms in the near future. Woojin Kim, Google AdSense Product Manager said, “this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.”

Publishers do not need to make changes to their accounts or ads, this will be automatic. I assume, if the changes are significant enough, I will pick up on either complaints or praises about them. If I have anything positive or negative to report on this, I will update this post. As Google explained, they hope to provide “more relevant ads,” which “advertisers will generate more attractive returns by finding the right users, and publishers should make more money over time.”

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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