Google To Make Stronger Effort With Blogging & Communication In 2007?

Jan 2, 2007 at 9:05am ET by Barry Schwartz

Over the New Year’s weekend, there have been a lot of posts about Google and their blogs and bloggers. I think Matt Cutts sums it up pretty well with his The Real Lesson From This Week post, where he calls for Google to have more people blogging and monitoring communities interested in their products. He also hints at a departure from Google.

Responding to recent criticisms over Google’s product “tips” and being told by TechCrunch he should be more critical of Google, Matt responded:

Google the organization in many ways mirrors the character of its employees. Google is a very polite, consensus-driven company. Usually if you get everyone in the same room and everyone explains their reasoning, the best decision emerges pretty quickly. As a result, I can’t recall ever hearing someone shout at Google. Even when issues are hotly debated, we tend to keep our discussion and our self-criticism within the company. So for me to be “far more critical

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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4 COMMENTS ON Google To Make Stronger Effort With Blogging & Communication In 2007?

Scott Smigler, January 2nd, 2007 at 11:00 am ET:

Would it be rude to speculate as to what Matt “would

Solomon Rothman Web Design Search Engine Marketing, January 3rd, 2007 at 3:47 am ET:

He’s a celebrity, leaving something that made you famous and wealthy seems very improbable to me, unless he gets the entrepreneur bug. Can you image Matt leaving to head up a smaller web 2.0 startup? The press and blog reaction alone would give that company enough exposure to make them a household name.

motoryzacja, July 20th, 2007 at 3:40 am ET:

Scott Yep I thought about it too :). What you think..how Google will response ?

Konin, July 26th, 2007 at 4:17 pm ET:

How Google will response ? A good question. I’m wait for answer.

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