Google To Make Stronger Effort With Blogging & Communication In 2007?


Over the New Year’s weekend, there have been a lot of posts about Google and their blogs and bloggers. I think Matt Cutts sums it up pretty well with his The Real Lesson From This Week post, where he calls for Google to have more people blogging and monitoring communities interested in their products. He also hints at a departure from Google.

Responding to recent criticisms over Google’s product “tips” and being told by TechCrunch he should be more critical of Google, Matt responded:

Google the organization in many ways mirrors the character of its employees. Google is a very polite, consensus-driven company. Usually if you get everyone in the same room and everyone explains their reasoning, the best decision emerges pretty quickly. As a result, I can’t recall ever hearing someone shout at Google. Even when issues are hotly debated, we tend to keep our discussion and our self-criticism within the company. So for me to be “far more critical



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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4 COMMENTS ON Google To Make Stronger Effort With Blogging & Communication In 2007?

Scott Smigler,

Would it be rude to speculate as to what Matt “would



Solomon Rothman Web Design Search Engine Marketing,

He’s a celebrity, leaving something that made you famous and wealthy seems very improbable to me, unless he gets the entrepreneur bug. Can you image Matt leaving to head up a smaller web 2.0 startup? The press and blog reaction alone would give that company enough exposure to make them a household name.



motoryzacja,

Scott Yep I thought about it too :). What you think..how Google will response ?



Konin,

How Google will response ? A good question. I’m wait for answer.




RECENT COMMENTS

  • Matt McGee said " Exactly my thoughts, too, George. If it's just News Corp, okay, there are plenty of other news sourc"
  • George Michie said " Matt, I think Google wins this game of chicken. Indeed, as long as one company is willing to provide"
  • Yossi Hermush said " Nobody expects a “1.0” to provide the same coverage as do products that are out there 5, 6, 8 or mor"

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