Today is Google Personalization Day at Google, where reporters and bloggers have been invited to learn more about Google’s moves to personalize its services. Our own Greg Sterling is there and will be providing coverage out of the event later. However, some news is already flowing out now.

For one, Google steps up personalized Web search push from Reuters covers how Google will be renaming the personalized Google services as “iGoogle.”

Marissa Mayer, Google’s vice president, said Google is “working to bring all this [Google personalizes services] together” and will be “renaming the product iGoogle.”

This follows on the recently released Google Web History, Google Personalized home page themes, a feature to set your default Google Maps location to your geo-specific location and other personalized services that happen in the past few months.

Google to Launch iGoogle from InformationWeek says “Google will be available in 18 new countries and 15 new languages, for a total of 26 languages and “over 40″ countries.” In addition, “Google is releasing Gadget Maker to help average users build their own iGoogle gadgets.”

Google Gadget Maker from Google Operating System has more on these gadgets even providing some examples.

Google Personalization Workshop from Google Blogoscoped also provides an excellent rundown on these and other personalized developments that Google has been sharing.

Related Topics: Google: iGoogle

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz