Michael Arrington said he has confirmed reports that Google employees call Google Friend Connect, “Friendsense.”

Friend Connect is Google’s social widget that site owners can add to their site to help bridge other Google account users together. Google launched it early this year and then made it widely available to anyone to add to their web sites. Arrington suspects that Google will soon monetize Friend Connect “as a shoehorn to insert advertising onto third party websites.” I would not argue with that.

I can go on a long rant right now, but I pretty much did that in my article named enough already.

Related Topics: Google: AdSense | Google: Business Issues

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz