Google To Re-Design Products For Chinese Users

Google to focus on mobile Internet in China from Reuters reports that Google China will be re-designing their products for the Chinese user base.

Lee Kai-fu, Google Inc’s president for greater China, said:

These mobile users have very different usage patterns from the American users. Most Chinese users who touch mobile Internet will have no PC at all.

That requires thinking from ground zero on how to design products that fit their needs.

Lee Kai-fu did not get into any detail on how or what steps they will take to make specialized products for the Chinese market. He did imply that they will make a larger mobile push for mobile devices that support the 3G network and the like. One such strategy is to acquire companies in the area that have a specialty in the space and market.

Related Topics: Google: Mobile | Google: Outside US


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »



 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide