Google To Replace Base API With Two Shopping APIs

Dec 20, 2010 at 1:34pm ET by

Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data.  Google Base will be shuttered permanently as of June 1, 2011.

The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product data. The Content API can be used to add, delete, query or modify any item individually or with a batch protocol. The Search API is aimed at helping Google Affiliate Network publishers and Google Commerce Search customers.

Both of the new APIs use the Gdata protocol used by many other Google APIs. Those who upload XML or CSV files directly can continue to use the Merchant Center.

The company will no longer support data types such as jobs, real estate, events, and activities, after Google Base is retired in June.

Separately, Microsoft also announced an API change, urging users of its adCenter API to shift to version 7, which was released to production earlier this year. The company says version 6 will sunset this spring.

Related Topics: Channel: SEO | Google: APIs | Google: Base | Google: Product Search | Microsoft: APIs | Microsoft: Bing Ads

About The Author: is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker.

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