Google To Sell Ads On China Telecom’s Business Directory Sites
Google to Sell Online Ads on China Telecom Web Sites from Bloomberg reports that Google has won the right to sell ads on 400 local business directory sites owned by China Telecom, China’s biggest internet service provider. This deal is expected to help Google close in on Baidu and Microsoft’s share in online ad revenue […]
Barry Schwartz on April 25, 2007 at 8:10 am | Reading time: 1 minute
Google to Sell Online Ads on China Telecom Web Sites from Bloomberg reports that Google has won the right to sell ads on 400 local business directory sites owned by China Telecom, China’s biggest internet service provider.
This deal is expected to help Google close in on Baidu and Microsoft’s share in online ad revenue within the Chinese market. Reportedly, both Baidu and Microsoft wanted this deal with China Telecom.
Microsoft does have an agreement for China Telecom to partner with search on general directory sites. That continues, the article says.
Related stories
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.