Google To Test New Business Icons In Google Maps

Google will soon launch a limited test in Australia that will show additional business logos/icons inside of Google Maps. A Google spokesperson tells us that the “limited experiment” will only affect some Google Maps users in Australia.

The Sydney Morning Herald recently reported on the upcoming test, saying Google Maps will be “plastered” with ads.

“Google confirmed it would begin ‘the experiment’ shortly but declined to name the participating companies or to say whether company logos would be shown in response to a user’s query and subsequently plotted along a route, or if they would remain live on the site permanently.”

Google also told Search Engine Land that it had nothing to announce about the test right now, and didn’t answer a question about whether the test will only involve the business logos of existing advertisers. The company did say that the Australian test is “in line” with the recent addition of special icons and labels of prominent places and businesses in Google Maps.

As Barry Schwartz pointed out on Search Engine Roundtable, Google already allows advertisers to show logos in their paid Google Maps business ads.

Postscript by Barry Schwartz: Tim Cohn spotted these icons not just inside the maps but also top sponsored results. I can reproduce them by searching for computer repair las vegas. Here is a picture:

Google Map Business Icons

Related Topics: Channel: Local | Google: Maps & Local


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Nickwood

    Google do not have very accurate Geocoding (in the US to 3 digit postcodes and 4 digit in the UK) though and with no contract they can cut services, I was pushed to pay for an upgrade this year – So It’s rarely free.
    Now Google maps in Australia are trailing putting logs of business’s in these maps too, Oh, don’t trust the directions either ! You get what you pay for remember and nothing is ever free.

    Latest Google maps news September 2009.
    Uproar as Google to trial advertising business logos within Google maps across Australia to raise revenues

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide