Google To Test New Video Ads From BMG and Warner Music Group Over AdSense Network

The Google AdSense blog announced that Google is to test new video ads on the AdSense network from content providers such as Sony BMG Music Entertainment and Warner Music Group. AdWeek reports that the ads are to be tested for four-weeks, and have already begun. InformationWeek informs us that the ads will be “billed on a cost per thousand impressions (CPM) model.” As a note of reference, this is not the first time Google ran this type of test, they did it with Viacom/MTV in the past (more details on that past deal at JenSense and Search Engine Roundtable).