Google To Test New Video Ads From BMG and Warner Music Group Over AdSense Network

Jan 23, 2007 at 9:23am ET by Barry Schwartz

The Google AdSense blog announced that Google is to test new video ads on the AdSense network from content providers such as Sony BMG Music Entertainment and Warner Music Group. AdWeek reports that the ads are to be tested for four-weeks, and have already begun. InformationWeek informs us that the ads will be “billed on a cost per thousand impressions (CPM) model.” As a note of reference, this is not the first time Google ran this type of test, they did it with Viacom/MTV in the past (more details on that past deal at JenSense and Search Engine Roundtable).

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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