Google Translate Adds New Meta Tags, Widget

Oct 14, 2008 at 3:22pm ET by Matt McGee

Google has announced several new ways to use and control its Google Translate service, including the support of new HTML tags and attributes that will prevent Google from translating your content.

The “notranslate” meta tag will block an entire page from being translated. It looks like this:

If you only want to keep Google from translating a certain piece of content within a page, the “notranslate” attribute can be added to any HTML element, like this:

On the other hand, if you get a lot of international visitors and want to make it easier for them to translate your content, Google has a new widget that can be placed into any web page. When it’s installed, the widget looks like this:

The widget will display in the user’s language, so even if someone can’t read the rest of your page, s/he will be able to use the widget.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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