Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. You can find the Top Charts link from the Google Trends homepage on the left-hand side of the site.
While Google states that the Top Charts include their most accurate search volume rankings, they note that no algorithm is perfect and anomalies in the data may be found on rare occasions.
Also added to Google Trends is a colorful visualization of trending topics happening in real-time. By clicking on the “Visualize Hot Searches in full-screen” link from the Google Trends homepage, users can view Hot Searches one-by-one in bold colors, or use a small box icon in the top left corner of the screen to view up to 25 top real-time searches. The Hot Search topics can also be filtered by supported regions.
Other updates to Google Trends include a more robust homepage with more upfront information, and a search box that remains available at all times from the top of the site.