Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations

trends_logo_lgGoogle Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. You can find the Top Charts link from the Google Trends homepage on the left-hand side of the site.

While Google states that the Top Charts include their most accurate search volume rankings, they note that no algorithm is perfect and anomalies in the data may be found on rare occasions.

Top Charts - for blog postAlso added to Google Trends is a colorful visualization of trending topics happening in real-time. By clicking on the “Visualize Hot Searches in full-screen” link from the Google Trends homepage, users can view Hot Searches one-by-one in bold colors, or use a small box icon in the top left corner of the screen to view up to 25 top real-time searches. The Hot Search topics can also be filtered by supported regions.

Google Trends Hot Searches

Other updates to Google Trends include a more robust homepage with more upfront information, and a search box that remains available at all times from the top of the site.

Related Topics: Channel: Search Marketing | Google: Trends | Search & Society: General

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.timacheson.com/ Tim Acheson

    I love this type of stuff, very interesting — and these visualisations are useful.

    BUT be aware that Google’s algorythms are far from fool-proof.

    E.g. Python is ranked as the eighth most searched for “programming language” in the US in 2011, according to Google Trends’ Top Charts — in their “Software technology” chart:

    http://www.google.com/trends/topcharts#vm=chart&cid=programming_languages&geo=US&date=2011&a

    Maybe a lot of people were looking for help trying to make their apps work? No, the chart is just seriously skewed by flaws in Google’s algorithm. As you can see, Monthy Python is wrongly counted as a search for the Python programming language! Making it seem more popular than it is. Oops:

    http://www.google.com/trends/explore#cmpt=q&q=Python&date=1/2011+12m&geo=US

    When you drill down you see that they arrived at this ranking by counting searches for the cult comedy brand “Monty Python” as a search for the Python language – in fact Monty Python was by far the most common search for this keyword, and “Python For” came second and was also wrongly counted as a search for the Python programming language.

    Google loves Python and works hard to promote and support it, because it’s what their founding people used for some of their web apps since the early days. There are still many URLs ending in .py to be found on Google websites. You’d think somebody from Google would have noticed the errors by now — especially in this particular chart. Google could easily fix this if they took a closer look at their charts.

    Look closely under the icon for Python in the chart and there’s a gratuitous link to a Python page on Google+. PHP gets a link to the official Drupal website. Under Microsoft’s .NET Framework, instead we get a generic Wikipedia link. When you click on .NET in the chart it takes you through to a search results page with the official website at the top — so where is Google getting the link from? Presumably a deliberate editorial decision. Google could have linked to the official website for .NET, but apparently chose not to, presumably because the staff involved are affected by the profound pathological anti-Microsoft neurosis that is systemic within Google.

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