Google has always truncated the display URLs in the search results when it went beyond two lines, I believe. But now new reports from several sources are noticing that Google may be truncating the URLs to a single line, when applicable.

Below is a screen shot of Google shortening URLs. As you can see, the eBay URL goes two lines but every other URL I found that went two lines, Google seems to be cutting down to one line. And Google seems to be cutting them down, while keeping the keywords in the URL.

Related Topics: Google: SEO | Google: User Interface | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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