Google TV Ads Available To All US Advertisers

May 1, 2008 at 8:16am ET by Barry Schwartz

The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says “Other Campaign Types.” Here is a screen capture of that section:

Before today, TV ads were supposedly beta invite only, although they did a major TV ad push a few weeks ago.

Google is also offering a promotion to encourage AdWords advertisers to try the TV ads. The promotion gives you up to $2,000 worth of credit towards producing a TV commercial.

How much do your ads cost? Well, Google says you pick a “maximum cost-per-thousand impressions that you’re willing to pay, and only pay when your ad airs.” Here is a grid that shows some more pricing information:

For more information, go to Google TV ads.

Buzz It

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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