Google’s TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here’s the formal explanation from Google’s announcement:
“[Time-shifted viewership data] … provides you with insight into how and when viewers see your ads during DVR playback of recorded content. As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership.”
The new reports are free, and are live in advertiser accounts now. Google’s blog post includes a video showing how to access them.