Google’s TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here’s the formal explanation from Google’s announcement:

“[Time-shifted viewership data] … provides you with insight into how and when viewers see your ads during DVR playback of recorded content. As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership.”

The new reports are free, and are live in advertiser accounts now. Google’s blog post includes a video showing how to access them.

Related Topics: Google: AdWords | Google: TV

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee