Google TV Ads Tells How DVRs Affect Your Ads

Jan 29, 2009 at 1:15pm ET by Matt McGee

Google’s TV Ads team has announced the addition of new metrics detailing time-shifted viewings of your TV ad. Here’s the formal explanation from Google’s announcement:

“[Time-shifted viewership data] … provides you with insight into how and when viewers see your ads during DVR playback of recorded content. As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership.”

The new reports are free, and are live in advertiser accounts now. Google’s blog post includes a video showing how to access them.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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