Google Tweaks Interface For "Keyword Ideas" In AdWords Keyword Tool

Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool

Jun 15, 2011 at 3:49pm ET by Pamela Parker

Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so advertisers can more easily view both keywords and ideas.

The keyword ideas are suggestions that are somehow related to the keywords or URL input at the top of the tool, and, like keywords, they show the number of global and local monthly queries and the competition.

The change went into effect on Monday. Hat tip to SEO consultant Mags Sikora for pointing this out and providing a screenshot.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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http://www.erocket.co.uk Dave Fowler

This is a step in the right direction, but currently, despite selecting Exact match and deselecting Broad, figures for both get displayed in the Search Terms box. This requires exporting all the search terms to Excel, ordering the keywords alphabetically, then deleting the rows containing broad match volumes (i.e. leaving the block of keywords contained in [ ]. This should not be necessary and represents pretty poor usability; if we wanted broad match results we’d leave the radio button selected. Frustrating.
http://www.BlueHorseradish.com Larry

I see the same thing as Dave comments about below. Yes, it is odd that even if you un-check the Broad match box and check the Exact match box, the data shown (and exported) has both.

The quick and dirty solution for the Excel export problem is rather easy though – just sort them A to Z. Because exact match data is square bracketed, the exact match data is easily sorted from the unbracketed broad match data.
http://www.BlueHorseradish.com Larry

Using this again today and the results now do show just the Exact Match words when Broad Match is unchecked. Nice to see this improvement!