Is Google Experimenting With Bringing Twitter Into Desktop Search Results?

Twitter integration into Google's desktop results has been spotted in the wild. Until now, only mobile results had this.

Chat with SearchBot

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those might be coming to desktop and beyond the US.

The folks at Conductor tipped Search Engine Land to Twitter integration showing up in Google’s desktop results in the UK. Here’s an example:

TonD_Debenhams_png

Conductor tells us they’ve spotted this integration for several celebrities and large brands, but only when checking results within the UK.

We can’t replicate the results, but it could be that Conductor got tagged into an experimental group, which is common for how Google tests. We’re checking with Google for any official confirmation.

Postscript: A Google spokesperson confirmed that the company has been experimenting with displaying Twitter in desktop search results since mid-July: “We don’t have more to announce for now.”


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for search marketers.