Google Notifying Searchers In EU That They Use Cookies

If you search for anything at Google UK or on any of the 27 localized versions of Google in the European Union, Google will now prompt you with a notification that they are using cookies to provide search results to you. In fact, Google says that by using Google search you are agreeing to allow Google to place cookies on your computer.

Here is the prompt you will see when searching on Google UK:


Clicking on the “learn more” link takes you to this page where Google explains what cookies are and how they may use them. Google also shares a video which you can watch that explains this, as well. Google says they use cookies to “remember your safe search preferences, to make the ads that you see more relevant to you, to count how many visitors we receive to a page, to help you sign up for our services and to protect your data.”

Here is the video:

This seems to be in reaction to European Unions cookie law. Although I am a bit surprised to see this just happening now.

Google has confirmed this is being rolled out widely for localized versions of Google in the European Union. You will see this message both on Google’s home page, in the search results (as the picture shows above) and on YouTube for about 27 different localized versions of Google and YouTube. Google has sent us the following statement.

Our top priority is to protect our users’ privacy and security, and to give them easy ways to control their information when they use our services. This is simply part of that effort.

Hat tip to @chrisains for spotting this early.

For more on the EU’s cookie law, see our stories named:

Related Topics: Channel: Industry | Google: Legal | Google: Outside US | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Michael Cropper

    Cue masses of businesses panicking and putting this stupid notification back in place. #groan

    It was announced a while ago that simply using the website is enough ‘acceptance’ so no need to use these annoying notifications

  • Paul Atherton

    Seems like a seriously delayed reaction, especially given that the advice changed again a month or so ago – I think this is the finest description I have seen to date of the EU Cookie Law and what the governing bodies have done –

  • Oliver

    Germany as well!

  • Cookie Collective

    This move is in response to the fact that Google’s privacy policy is being investigated for breach of the cookie laws by six EU data protection authorities in the EU, including the UK.

    It shows that, far from the popular misconception, the cookie law is not dead.

  • Martin Šimko


    I am from the Czech republic (alson in European Union) and the cookie prompt is not showing in here. I think that cookies law is not ratified in our country. I hope that EU will wake up and stop this another madness.

  • Zig

    Best solution; have every browser on first use, display a huge font declaring…

    The internet is full of cookies, to use the net, accept this!

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