Google Updates AdSense Terms & Conditions

Feb 26, 2008 at 10:17am ET by Barry Schwartz

AdSense publishers, the next time you login to your AdSense console you will likely have to agree to new terms and conditions. The Inside AdSense blog announced that Google has updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements.

The privacy requirements part tells publishers that it is their responsibility to notify their users that the use of cookies and/or web beacons are being used to collect data. Although Google may have these details in their policies, it is required by Google’s terms and conditions that you as a publisher also contain that verbiage in your privacy policy.

As I said earlier, I doubt this is something that Google can or will enforce strictly.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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