Google Updates AdWords Opportunities Tab With New Opportunity Types

The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view.

AdWords new Opportunities Tab

The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant ads, and highlights when bids can be lowered to stay within budget without losing click volume.

Opportunities are based on an accounts performance from the previous 7 days. Google says more opportunities will continue to be added to the tab over time. As always, take caution when implementing suggestions and be sure to review based on your own analysis.

Related Topics: Channel: SEM | Google | Google: AdWords

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://okaymarketing.com/ Brian Jackson

    Wow, haven’t had much time to dig into this yet, but looks impressive!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide