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Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view.
The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant ads, and highlights when bids can be lowered to stay within budget without losing click volume.
Opportunities are based on an accounts performance from the previous 7 days. Google says more opportunities will continue to be added to the tab over time. As always, take caution when implementing suggestions and be sure to review based on your own analysis.