Google Updates Link Scheme Webmaster Guidelines

I reported on a WebmasterWorld thread, which noticed Google added the word “excessive” to their link schemes Webmaster guidelines page. The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).” The new word added to this page, as of yesterday, […]

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I reported on a WebmasterWorld thread, which noticed Google added the word “excessive” to their link schemes Webmaster guidelines page.

The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).”

The new word added to this page, as of yesterday, is “excessive.” The big question now being debated amongst webmasters and SEOs, is what exactly is “excessive” reciprocal links and link exchanges? At what point are you getting “excessive?”


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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