• Alan

    They are assuming that users are always looking to buy something! typical of Googles mentality lately. They don’t care about people doing research for any other reason!

    A search engine that goes back to Google original premise of doing what is best for the user (as opposed to now doing what makes them the most money) will win the search engine space away from Google! The sooner the better!

  • http://twitter.com/TINYVOX Get TinyVox & Say It

    Pamela this was a freaking awesome story, so very interesting and strategic. Thanks !!!!!

  • David Rothwell

    And Google just this week turned on a new source of “found money” in the transition to Pay to Play for ecommerce merchants using their (previously free) Merchant Center for the new Google Shopping ads:
    http://www.davidnrothwell.com/
    USA only at the moment, with the rest of the world to follow in 2013.
    Also, lookout Groupon! Google is after local offers too:
    http://www.davidnrothwell.com/
    Has Google got anything to worry about in its revenue stream? I don’t think so …

    Read more here: http://www.sacbee.com/2012/10/19/4924121/adwords-expert-perry-marshall.html#storylink=cpy

  • http://ftc.gov/ MonopolizedSearch

    Fewer products in Google shopping means that it will be less of a resource for consumers. Many businesses, already squeezed by thin margins, have pulled their products feeds entirely. I personally will skip Google for product related transactions entirely as I know many retailers will inflate their prices to accommodate Google’s cut in the transactions.

  • http://twitter.com/mvanwagner Matt Van Wagner

    Nicely captured, Pamela. It will be interesting to see what Larry Page and his engineers can do to simplify AdWords multi-platform ad management, but that’s just the tip of the iceberg, really. We’ve got search. We’ve got social. We’ve new devices that have different usage profiles, and audiences whose behaviors we have to parse for each hour of the day, each day of the week, depending on what device they are working with. Online marketing is getting dizzyingly complex very quickly.

  • Durant Imboden

    A lot of SEOs and e-commerce people seem to think that Google searches are only about buying things, but Google obviously hasn’t fallen into that trap: If Google did believe that, it wouldn’t need to have Google Shopping: Google Search would *be* Google Shopping.

    As a searcher, and as the owner of an information site, I think Google Shopping is probably a good thing. Mind you, the trick will be in finding a balance between Google Shopping results and informational results in searches on keyphrases like “Nikon D800″ (the example cited by Mr. Arora).

  • http://twitter.com/RizzoMB Michael Rizzo

    The big question is how does google rank products?

  • http://www.facebook.com/Nauthiz1 Trevor James McCann

    Damn, this is a good response. The more Google tries to suck money out of marketers the lower the margins and profitability it will become. What then? Google will turn into a “shopping directory” of “authority sites for user experience”. Aka amazon, ebay, wikipedia on every damn search.