Google is currently updating the PageRank values found in the Google toolbar. A post from Google’s Matt Cutts announced and confirmed the update is taking place.

In addition, Matt said they will be “expiring” some of the penalties with this update. I assume the penalties refer to the toolbar PageRank massacre that began about ten months ago for selling paid links.

If you are new to Google PageRank, I suggest you read Danny’s What Is Google PageRank? A Guide For Searchers & Webmasters. Once you catch up with that, and you want to discuss the specifics of this particular toolbar PageRank update, I suggest you check out Mat Cutts and the Search Engine Roundtable, where I link over to the major forum discussion around the toobar PageRank update.

Related Topics: Google: SEO | Google: Toolbar

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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