Google Updates Toolbar PageRank; Drops Some Penalties

Jul 25, 2008 at 8:41am ET by Barry Schwartz

Google is currently updating the PageRank values found in the Google toolbar. A post from Google’s Matt Cutts announced and confirmed the update is taking place.

In addition, Matt said they will be “expiring” some of the penalties with this update. I assume the penalties refer to the toolbar PageRank massacre that began about ten months ago for selling paid links.

If you are new to Google PageRank, I suggest you read Danny’s What Is Google PageRank? A Guide For Searchers & Webmasters. Once you catch up with that, and you want to discuss the specifics of this particular toolbar PageRank update, I suggest you check out Mat Cutts and the Search Engine Roundtable, where I link over to the major forum discussion around the toobar PageRank update.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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