Google Updates Webmaster Tools Verification & Adds Analytics Code Option

Google has introduced a new method of verifying your web site in Google Webmaster Tools. The new method is to use the Google Analytics asynchronous code to verify your site in Google Webmaster Tools.

It must be the newer asynchronous code, but if you use that code, you can quickly gain access to the site in Google Webmaster Tools. You must be the administrator of the site in Google Analytics to verify the site using this method. But once it is verified, you can then quickly share the data with others.

In addition, Google “improved interface for verification” by adding more information about each verification method, including step-by-step instructions for some verification methods. The last time Google revamped the verification page was in October 2009.

The new Analytics verification method now gives you four ways to verify you site in Google Webmaster Tools. They include:

  • Add a DNS record to your domain’s configuration
  • Add a meta tag to your site’s home page
  • Upload an HTML file to your server
  • Link to your Google Analytics account

Related Topics: Channel: SEO | Google: Webmaster Central


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • brianhoney

    Noticed this the other day… very nice touch. Really quick if you’ve already got Analytics installed and verified. I’ve also seen verifications for some Google properties where they will text you a code, to be entered into a verification screen, that’s very quick too.

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