• http://www.heatherphysioc.com/ Heather Physioc SEO

    I thought the rich snippets tool merely showed you that your page was capable of displaying as a rich snippet, not necessarily that it was guaranteed to show the full rich snippet, and not necessarily guaranteed to show rich snippet for every search.

  • http://twitter.com/TheNextCorner Dennis Goedegebuure

    Software Applications Schema lost the Icon/Logo a couple of months ago already. Everybody was using the schema to show up with an image in the SERP’s, looked terrible, as not every image was of quality. Might have been one reason why recipes now followed suit.

  • Alan

    Up until about 4 months ago rich snippets were one of the most abused parts of serps. Google has tightened it a bit. however you still see people abusing it. personally I don’t even like how it looks on the search results. However I make sure I use it to try and get any advantage I can!

  • Hadi Nugraha

    The tool now is not showing any data for any posts, only for the main domain url. Why?

  • Carisa Carlton

    If you are running a WordPress blog, it’s easier to add snippets with plugins.

  • http://www.ninebyblue.com Vanessa Fox

    This is true, but in this case, the URL is showing a rich snippet, it’s just missing the image. Google’s blog post says that one of the enhancements is the the tool should more accurately reflect what the rich snippet will look like in the SERP, and in this case, it doesn’t. I don’t know if that’s due to an error (in which case the tool should point that out) or something else.

  • Mark Stegman

    Schema is the future of a search engines ability to directly respond with accurate information, instead of offering websites with probable results to a query. Schema is what will give Siri the ability to respond with accurate information and not just send you to the web.

  • http://www.seoskeptic.com/ Aaron Bradley

    As per the point made by @HeatherPhysiocSEO:disqus the result of a test in Google’s Structured Data Testing Tool no more guarantees that the rich snippet will appear as displayed – or at all – then, say, that one can be guaranteed that a title tag will be faithfully reproduced by Google as the linked title in a search snippet.

    From what I can see the revamped tool indeed does more accurately what a given rich snippet *might* appear in search. There’s more pages with properly-encoded structured data that lack rich snippets in the SERPs than one can shake a stick at. Obviously the appearance of structured data is not the only thing Google takes into account in deciding (in the machine sense) whether to display rich snippets, such as the degree to which Google has trust in the site, or the provenance of the data displayed.

    So I don’t think this is in an error or “something else,” unless that something else is the removal of the standard disclaimer that used to appear on the testing tool – and yes, to your point about Google pointing this out, Vanessa – probably should be restored.

    The concluding paragraph of the Google Help Center article on “Rich snippets not appearing” is fairly unequivocal in this regard when they say “we can’t make guarantees about how we may use data from any particular site….”

  • http://softwarebuzzer.com/ Suresh Kumar

    The awesome features is,..we can find the rich snippets of our custom search engine too. Good move

  • http://twitter.com/PressTorFR Press Tor

    I recently had a look to the result of semantic ‘rich’ expression like ‘Madonna’ or ‘Obama’. The results are amazing (you have to be in english-language google). Have a look to some dog’s species for instance. It also shows you different breeds.