Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Uses 613 Words About Adding 1 — Privacy — To Its Home Page
Google’s finally added a privacy link to its home page,
explaining in 613 words why the company apparently can’t have more than
28 words on its home page. So important is this number that adding the
privacy link was an issue that had to go up two Google’s co-founders. Please.
On the same day that
the privacy of Google’s YouTube users was seriously threatened, what
Google needed more were 613 words from one or both of the founders saying
the company would take every step to protect its users. But on that subject,
The entire privacy link issue was pretty silly.
Ask.com Adds Privacy
Link To Home Page, Hopes People Care explains how the New York Times had
noted there was no direct privacy link from Google’s home page, and that
potentially, the company was in violation of California law because of that.
Google should have shoved a privacy link up immediately when this was
raised, if only to seem responsive. Instead, the company dragged its feet —
and Ask.com looked even worse by trotting out how wonderful it was by adding
a privacy link to its own home page.
Well, now we’ve got it — and practically no one will click on it, but
it’s one less thing Google needs to worry about. Still, reading this:
How does privacy relate to homepage word count? Larry and Sergey told
me we could only add this to the homepage if we took a word away – keeping
the "weight" of the homepage unchanged at 28. Given that the new Privacy
link fit best with legal disclaimers on the page, I looked to the
copyright line. There, we dropped the word "Google" (realizing it was
implied, obviously) and added the new privacy link alongside it.
I felt my eyes roll. Especially after yesterday, this just felt like too
much overthinking an easy, simple change while a far more important issue
was left without any public commentary on the blog at all.
For more, see related discussion
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.