Oct 30, 2008 at 7:14pm ET by Matt McGee
It used to be that, if you hoped Google would index a PDF file, you had to create a PDF that was text-based, not image-based; Googlebot couldn’t recognize the content of scanned or image-based documents. According to an announcement today, that’s no longer the case.
Google says it’s now using OCR (Optical Character Recognition) technology to read any scanned documents that it finds in PDF format:
This Optical Character Recognition (OCR) technology lets us convert a picture (of a thousand words) into a thousand words — words that can be searched and indexed, so that these valuable documents are more easily found.
Google’s announcement includes a few examples where you can see the results of OCR scanning in action. On a search for repairing aluminum wiring, the first result is a Consumer Product Safety Commission PDF that was clearly scanned as an image. You can now get the text of that image thanks to Google’s OCR scanning and the “View as HTML” link on the search results page. As with any use of OCR, results are probably not going to be perfect. But the examples Google provides do look quite accurate.
Countless new documents are now available to searchers — documents that were never available before. On the other hand, if you’ve been scanning and uploading image-based PDFs knowing that they’d never be found by searchers — and I know people who have — you may want to rethink that strategy.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: SEO, Google: Web Search, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
SearchCap is a once-per-day newsletter update:
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Featured sites from our Blogroll
Become a premium member today and receive: