• http://www.highrankings.com/seoservicestwitter Jill Whalen

    Since Hubspot is primarily an SEO tool, isn’t Google investing in them a bit of a conflict of interest?

  • http://www.mikevolpe.com/marketing-speaker/ Mike Volpe

    I think calling HubSpot “primarily an SEO tool” is like calling the iPhone “primarily a phone”. I actually think the iPhone is primarily a computer, just like HubSpot is primarily a marketing platform. HubSpot includes lead management, forms and landing pages, blogging, content management, social media marketing, email marketing, lead nurturing, visitor / lead / customer analytics, and more. It is an all-in-one marketing software system.

    But yes, in some way, Google just invested in a software system that includes some SEO (all white hat, no scraping or sketchy stuff). They also own Blogger and Google Sites though, plus Webmaster tools has some SEO stuff, I don’t see how this is different from anything like that. We just have a broader and more complete marketing system than those individual tools.

    Disclosure: I work at HubSpot.

  • http://www.mikevolpe.com/marketing-speaker/ Mike Volpe

    PS – Hi Jill! Its been a long time! Let me know the next time you are in Cambridge!

  • ymarketing_Digital_Agency

    Great work! We are glad that HubSpot has been recognized as a true leader in providing a level playing field within the SMB space. The big companies have noticed and done the right thing in supporting you guys! We are proud to be a HubSpot partner.