Google Victory In American Blinds Settlement Over Trademark-Triggered Search Ads

One of the oldest outstanding trademark-infringement lawsuits filed against Google over search ads — that by American Blinds & Wallpaper — has been settled in what I’d agree with legal analyst Eric Goldman in calling a stunning victory for Google. Google has to pay nothing and change nothing to see the case disappear.

Eric has posted the eight-page settlement here (PDF format). It provides that American Blinds will not seek to sue Google as long as it maintains its existing

policy that bars trademarks from ad copy. Eric also notes that American Blinds previously has had to pay Google $15,000 over concerns about evidence discovery and destruction.

What about all those other cases over the years? See my freshly-minted post, Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies that fills you in.

Related Topics: Channel: SEM | Google: AdWords | Google: Legal | Legal: Trademarks

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide