Google Wants To Enter Africa Market Via Portugal

The Sydney Morning Herald reports that Google is looking to acquire companies in Portugal with aim to reach the African market. Anil Hansjee, head of European corporate development at Google said; “We want to enter Africa, not through fixed-line Internet access but through mobile access. We think it would be easier if we worked with […]

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The Sydney Morning Herald reports that Google is looking to acquire companies in Portugal with aim to reach the African market. Anil Hansjee, head of European corporate development at Google said; “We want to enter Africa, not through fixed-line Internet access but through mobile access. We think it would be easier if we worked with countries that work directly with these nations.” Anil added that the Portuguese market is a good test bed for larger markets like Africa.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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