Google Wants To Enter Africa Market Via Portugal

The Sydney Morning Herald reports that Google is looking to acquire companies in Portugal with aim to reach the African market. Anil Hansjee, head of European corporate development at Google said; “We want to enter Africa, not through fixed-line Internet access but through mobile access. We think it would be easier if we worked with countries that work directly with these nations.” Anil added that the Portuguese market is a good test bed for larger markets like Africa.

Related Topics: Google: Business Issues | Google: Offices | Google: Outside US


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.seohome.co.uk gabs

    What about china.. ?

  • http://www.blackbeardseo.com Blackbeard

    Is it me or does this make Google sound like Spain or Great Britain in colonial times. They are expanding their empire to take over Africa via Portugal. Next they will take over the West Indies via the clever use of flags err I mean “signals”.

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