Google Wants To Make TV Ads Less “Annoying”

Jun 12, 2007 at 8:53am ET by Barry Schwartz

Google’s Campaign Against Bad Commercials from Internetnews.com reports Kim Malone, the director of Google AdSense, as saying she wants to make TV ads less “annoying.”

When Kim Malone was questioned on how Google plans on taking the “non-intrusive” nature of search ads and contextual ads to the TV ad model, she said, “it’s going to evolve in a way that is less annoying to you and me.” She explains that by “inviting” the user to view your ad, as opposed to forcing them to see the ad, will help.

Malone explains that Google video ads are only played when someone actually takes an action to click on the ad. Google is able to track the number of ad views and if someone stops watching the ad midway through. Those metrics are valuable to advertisers, Malone said. It helps typical brand advertisers understand that they really “don’t want to annoy people.”

Nicholas Carlson of Internetnews.com ends his article with, “It’s hard to say if they want to or not [give the consumer an option to see an ad]. The good news is that they might not have a choice.”


Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Wants To Make TV Ads Less “Annoying”

Matthew R. Miller, June 12th, 2007 at 12:35 pm ET:

Maybe Google can work on getting the channel affiliates to not lower the volume of the shows, so that the commercials are extremely loud.


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