Google+ Local Reviews Now Pop Up As Overlay, Rather Than In New Page, In Google Search

If you search for a keyword phrase that triggers local listings in Google’s Web search results, such as searching for [barber], Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google will pop open a dynamic overlay window on top of the web search results and show you those reviews for those listings.

Here is a screen shot I took on my Macbook using Chrome while signed in:

google-maps-reviews-pop

Then click on the reviews link and the overlay shows up, rather than a new page being loaded:

google-maps-reviews-overlay

  • Clicking on the main name of the business from the Web search results will still take you directly to the business local page in Google Local.
  • Clicking on the map pin will take you to the local listing in Google Maps
  • Clicking on the review will open the overlay window as illustrated above
  • Unfortunately, once you are in the overlay, the only way to do anything outside of read or write reviews is the close the window by clicking the X

We’ve emailed Google for a comment and have yet to hear back.

A hat tip goes to Andrew Shotland for spotting this first.

Related Topics: Channel: Local | Google: Maps & Local | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • scottgchildress

    Slow roll-out? I Googled Barber, and several other topics, selected the reviews link and it went to the G+ page as it always does….Tried in Chrome and Firefox to make sure it wasn’t a browser thing.

  • Denise Hoogenboom Gervais

    what is the best way to monitor if you have received Google + reviews? (an automated system)

  • Andrew Shotland

    My best guess at the moment is this is either some kind of test to see if they can generate more reviews by making the UI a “write-a-review” dead end or there is some technological reason they had to roll it out this way. The fact that the review pop-up is totally divorced from G+ and maps seems odd.

  • Greg Gifford

    and the absolute worst part of the popup – NO OWNER RESPONSES!

    How the heck could they leave those out???

  • Earl Almeida

    Thanks for the info! The reviews pop up is showing in Canada. You can also get out of the reviews pop up by clicking anywhere outside of the review box, not just the X. Hopefully they’ll add in the owner responses and photos from the Google Places page too. It would be great if they just had a pop up of the Google Places page.

  • Marion Blanc

    Anyone knows if Google displays only reviews collected from Google users or also crawls reviews from other sites ? (tripadvisor, yelp, …)

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