The Google Webmaster Central blog announced the addition of a few new features to Webmaster Central Tools. The main feature is a new form where you can report paid links that you find on various sites.
Google said they will use the feedback from the link reporting tool to “improve our algorithms and improve our search results.” It is unclear if Google will take manual action on any of the reports submitted but likely, given that Google has been stressing they take more manual actions these days.
In addition to the paid link reporting form, Google has made small changes to the user interface of the Google Webmaster Central dashboard. They also have renamed the reinclusion request form to “reconsideration request” form.