Google Webmaster Tools Improves Verification Reporting & Process

google-webmaster-tools-video-1330350240Google announced they have added three improvements to the Google Webmaster Tools verification system.

View Verification Methods

Now, you can not only see who the verified users on your sites are, but the verification method they used to achieve that status. Where appropriate, the verification details will have links to the correct URL on your site where the verification can be found.

Here is a screen shot:


Removing Verifications Method Prior To Un-verifying Users

You simply cannot just delete a verified user without deleting or removing their verification method first. You now need to remove the verification method from your site before un-verifying an owner from Webmaster Tools. Now, Webmaster Tools will check the method that the owner used to verify ownership of the site, and will show an error message if the verification is still found.

Here is an example of an error message:

Unverify blocked - CNAME

Shorter CNAME Strings

Now, when you use the CNAME verification method, the string is shorter. Google did this to support a larger number of DNS providers. Note, existing CNAME verifications will continue to be valid.

Related Topics: Channel: SEO | Google: Webmaster Central


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • sandeep jaiswal

    Thank you for Information

  • TmWe

    Doesnt look like ‘easier management..’ to me, as before you could unverify someone in webmaster tools and now you also have to remove the verification method. Some people will find that a problem, especially those with no technical knowledge who are trying to revoke a third party who they may have trusted to set up their verification in the first place.

  • searchengineman

    What about verification by Google Analytics Tag.. does this mean I have to remove someone from Analytics remove them from WBMT? That doesn’t sound right.
    Question posted in Groups:!category-topic/webmasters/verification/eWSdZq3p-Jk

  • ghannam ata

    Thank you for Information

  • Adam Foster

    never forget this tips in my life

  • Adam Foster

    i think google verification is only secret in seo great

  • devlinprimo

    I hope you have a video tutorial for these changes. It will help a lot of people, specially for rookies like me. =)

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