Google Webmaster Tools “Links To Your Site” Reporting Bug

google-webmaster-tools-video-1330350240Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday, I noticed the issue myself, and today, Google confirmed this is a reporting bug.

In short, tons of webmasters who analyze their links using Google Webmaster Tools have noticed a huge drop in the number of reported links to their sites. For example, my site, Search Engine Roundtable, had 3.8 million links reported last week, then yesterday dropped to 2.1 million links and now it is reporting 1.3 million links.


Scary, but for those who are familiar with Google Webmaster Tools — they know there are frequent reporting glitches. In fact, a similar issue sprung up back in February.

Here is Google’s statement from today:

Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.

Do not worry; hopefully, the numbers will go back to normal shortly.

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Nick Ker

    Hey! Since Google (can’t remember if it was John Mueller, Matt Cutts, both or someone else) have said that we only need to use Webmaster Tools link data when trying to remove and disavow spammy links, does this mean there is a lot less work to do now?

  • Stephen Moyers

    I’ve too noticed drastic drop in total links to your site count. I can say it’s showing almost 70% lesser than the actual data. Now it has been confirmed that this issue is from their side and webmaster do not need to take any actions. By the way I agree with you Nick Ker :)


  • starfallplay

    Thanks for the update. I have notice that too on my webmaster tool.

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