Google Webmaster Tools Rebrands To Google Search Console

Google aims to get more on users Google Webmaster Tools by renaming it to Google Search Console.

Chat with SearchBot

google-tools1-ss-1920

Google announced they have renamed Google Webmaster Tools to Google Search Console.

The ten year old name for the toolset designed for webmasters, publishers and business owners is changing to Google Search Console. Why? Google says because the tool is not just for webmasters, it is for hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers and yes, Webmasters – but webmasters are just one segment of its user base. To make it more inclusive and not to scare away non-webmasters, Google renamed the tool.

Nothing else has changed with this name change, although Google is frequently adding new features to the tool.

Here is the new logo for the tool:

google-search-console

The URL is the same, but Google did add a short URL g.co/SearchConsole.

Google’s Michael Fink, who is the product manager of Google Search Console said Google is “updated branding across the product over the coming weeks, so stay tuned.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.