Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data

Google Webmaster Tools - Facebook FeaturedJohn Mueller, Google’s Webmaster Trends Analyst, announced on the Google Webmaster Blog that they are no longer rounding the search query data within the Google Webmaster Tools Search Queries report.

John said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days.

Here are before and after shots of the data, as you can see the new report shows 15,026,995 impressions and the old one showed 14,000,000 impressions:

tsq-before

tsq-after-2

Google also announced a way to better see your mobile site statistics and analytics within Google Webmaster Tools. There is a new mobile filter that gives you:

  • Queries where your m. pages appeared in search results for mobile browsers
  • Queries where Google applied Skip Redirect. This means that, while search results displayed the desktop URL, the user was automatically directed to the corresponding m. version of the URL (thus saving the user from latency of a server-side redirect).

Prior to this Search Queries improvement, Webmaster Tools reported Skip Redirect impressions with the desktop URL.

mobile-wmt

Related Topics: Channel: SEO | Google: Webmaster Central | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.seo-theory.com/ Michael Martinez

    I expect a lot of SEO bloggers will start publishing advice on how to analyze this data. Everyone remember that the tallies and percentages CHANGE as you change the reporting window dates. You cannot use these reports for reliable hard click-through-rate analysis as some people are already suggesting.

    Also, there is NOT ENOUGH DATA to analyze which pages are performing best when you have multiple pages receiving clicks from a query.

  • martmitch

    an excellent improvement!

  • http://www.annielytics.com/ Annie Cushing

    GWT always gave you the keywords a page got impressions/clicks for; you just had to click through to see them.

  • Trevor Ayers

    Great improvement. The utility will have to be judged over the coming weeks. I’d like to see an increase in the amount of historical data available. Exporting is an option, but a lesser one.

  • http://khogiare.com/ johnterry

    an excellent improvement!

    dien dan rao vat

  • Jan-Willem Bobbink

    And the data is really useless if you look to the big picture, also see http://www.notprovided.eu/why-not-use-googles-wmt-data/

  • Manoj

    excellent improvement this time!

  • http://www.singsys.com/ Rakesh Singh

    In WMT under search queries tab shows changes of impression and clicks in % increase by green and drop by red.
    I
    want to know how this % (increase or decrease) calculated i mean how
    the compression is done by month by day or some thing else.

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