John Mueller, Google’s Webmaster Trends Analyst, announced on the Google Webmaster Blog that they are no longer rounding the search query data within the Google Webmaster Tools Search Queries report.
John said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days.
Here are before and after shots of the data, as you can see the new report shows 15,026,995 impressions and the old one showed 14,000,000 impressions:
Google also announced a way to better see your mobile site statistics and analytics within Google Webmaster Tools. There is a new mobile filter that gives you:
- Queries where your m. pages appeared in search results for mobile browsers
- Queries where Google applied Skip Redirect. This means that, while search results displayed the desktop URL, the user was automatically directed to the corresponding m. version of the URL (thus saving the user from latency of a server-side redirect).
Prior to this Search Queries improvement, Webmaster Tools reported Skip Redirect impressions with the desktop URL.