• http://www.archology.com/ Jenny Halasz

    Excellent article, Nathan. Thanks!

  • maria

    Does anyone know if all these changes within the search will be reflected in Google Webmaster tools? As a small company who has to do our own SEO stuff, webmaster tools have been very important ~our site has been very dependent on getting everything 100% google approved!

  • Nathan Safran

    Thanks Jenny.

  • http://www.planetmarketing.com/ Francisco Meza

    A client of mine had dropped in rankings Aug 24th 2013. This is only or Google organic search and I believe that was the 1st release of Hummingbird. We haven’t recovered yet because of a SEO unfriendly CMS. Can’t wait for WordPress! I’ll be changing and everything soon and will report back.

  • http://www.hereschicago.com/ Jim Grillo

    Hey Francisco, I would love to know more about the CMS you are referring to as we might have the same CMS. I am also considering WordPress!!

  • Jeff Smith

    Nathan, if you go into Google patent search and search for “searcher satisfaction” and patents assigned to Google, you will find confirmation that this is an important metric. It’s also important to note that satisfaction seems directly tied to user loyalty, which would of course be critical to maintaining or growing market share.

  • donthe

    The cat is out of the bag ;-)
    This is why links don’t really matter anymore. Maybe they help Google take notice of you to give your site a shot in the SERPS, but after that they can tell if users likes you without needing to rely on links.
    I have a site with thousands of visitors a day and no real links.

  • http://www.planetmarketing.com/ Francisco Meza

    Hi Jim, it’s a custom PHP CMS. It’s not anything that’s available like a WordPress, Magento, Joomla, Drupal. It’s all custom.

  • http://www.nettroop.com/ Keny Gomez

    Hey Nathan, thanks for the article! excellent tips to look into.

  • Nathan Safran

    Jeff: interesting piece of evidence–I’ll have to check that out.

  • Nathan Safran

    Thanks Keny.

  • Jayne Reddyhoff

    I am baffled by the fact that ‘focus on the search results’ has been the paradigm for so many professional online marketing agencies in the past.

    As you say, ‘searcher satisfaction’ is not a new concept. Surely it has always been the most profitable thing to focus on, so why is it apparently such a difficult concept to grasp?

  • Jayne Reddyhoff

    I am baffled by the fact that ‘focus on the search results’ has been the paradigm for so many professional online marketing agencies in the past.

    As you say, ‘searcher satisfaction’ is not a new concept. Surely it has always been the most profitable thing to focus on, so why is it apparently such a difficult concept to grasp?

  • goverhorticulture

    google changes algorithm often. but when we do seo for clients. it will give vary result