Google Wins “Gu Ge” Lawsuit In China

Jan 6, 2009 at 11:23am ET by Barry Schwartz

Google Wins Lawsuit on Name, Trademark of Subsidiary in China from Bloomberg reports that Google has won the lawsuit over Google’s trademark on its Chinese subsidiary “Gu Ge.”

The Beijing Haidian District Court ruled that Beijing Guge Science and Technology has to pay Google China 100,000 yuan ($14,624). In addition, Beijing Guge is required to stop using the name.

The suit was first filed back in July 2007, where Beijing Guge sued Google for the use of the name. The court case began in December of that year, but then I thought it was dismissed. It appears that Beijing Guge’s case was dismissed and that possibly, Google filed suit against Beijing Guge afterwards.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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