Google Wins Lawsuit Over Monetizing Your Name With Ads

Image courtesy Shutterstock.com

Image courtesy Shutterstock.com

Google has won a lawsuit filed by Wisconsin woman, Beverly Stayart, over Google Instant suggestions leading to a search result set that had ads.

Beverly Stayart claimed Google suggested a search query phrase for the term [Bev Stayart levitra]. When you landed on that page of search results, Google would show search ads for Levitra and other treatments for erectile dysfunction. Beverly Stayart sued Google for using her name to make money without her approval.

The U.S. Seventh Circuit Court of Appeals in Chicago dismissed the case and said Google was not liable. District Judge Lynn Adelman said that the connection between the name and the commercial interest was incidental and it had to be substantial for her to win in court. Adelman added that Google received no substantial benefit for her name being associated with the query that triggered the ad.

I believe this is the same woman who sued Yahoo in 2009 for showing spam pages for her name — oh, she lost that case, as well.

Related Topics: Channel: Industry | Google: Legal | Legal: Privacy

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/jwdlatif Jawad Latif

    whats’s problem with her?

  • http://twitter.com/notdanwilkerson Dan Wilkerson

    Wait ’til she discovers Facebook.

  • http://paulalay.com/ Paula Lay

    She’s not doing much for her personal branding and reputation with these outlandish cases.

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