Google, Yahoo Delay Paid Search Deal
Oct 6, 2008 at 7:33am ET by Greg Sterling
Google and Yahoo said on Friday that they were delaying implementation of their controversial paid search ads deal to allow more time for the Justice Department to evaluate its potential impact on the marketplace. Google had previously said the deal would go into effect as scheduled despite absence of a final regulatory determination of the anti-trust implications.
Earlier Google launched a site to explain the deal and its potential implications in the midst of growing opposition among some advertisers and trade groups. In addition, Yahoo president Sue Decker wrote a blog post entitled “Myth-busting and the Yahoo!-Google agreement” to try and calm advertiser concerns.
Given the new pro-regulation climate in Washington, in the wake of the Wall Street meltdown, it’s possible that the proposed arrangement is coming under tougher scrutiny than when it was originally announced. Google has consistently maintained that the deal is not subject to formal Justice Department approval because it’s not a merger or acquisition and Google doesn’t have the ability to control prices.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords, Google: Critics, Legal: General sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Oliver said " I don't think Bing will ever be as big as Google and it will take a long time to gain as many visito"
- nickstamoulis said " This is an excellent outline as to how to effectively develop a link bait and viral strategy. Before"
- nickstamoulis said " Hi Gord, I personally think this is a very powerful analysis and I think you are right on the money."
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- The LinkedIn Blog
- Search Engine Strategies
- DomainTools Blog
- Original Signal - Transmitting SEO
- Cre8tive Flow
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
