I do like what yahoo offers in terms of user experience but the problem is that their “chip” is bad. So while Google sticks to what it knows works, simplicity, Yahoo is banking on users that are looking for something more. With they majority of their efforts in user experience, they very well may achieve their goals.

It’s fairly clear that what they have been doing is merely keeping them alive. In order to strive they need to do something new, something innovative. Either way, they have landed and burned their boats, there is no going back, its survive or die.