• http://www.highrankings.com/ Jill Whalen

    This is *exactly* what I was talking about a few weeks ago with my “What’s SEO got to do with Social Media” article and the part about authorities: http://www.highrankings.com/social-media-and-seo-358

  • http://www.patrickwagner.com/ Patrick Wagner

    This great, I really like Matt’s videos. They should have a Hangout once a month with questions from Twitter or G+.

  • John Adams

    Google should have used the rel=”author” a long time ago, a step taking a bit late according to me, had they used authors trust to clean the search results from all spammers a bit earlier we would have a better Google experience today.

    Better late than never i would say.

  • Durant Imboden

    Better fix that headline. There’s a big difference between “Web spam benefits from…” and “Web Spam Team benefits from…”!

  • http://www.facebook.com/profile.php?id=100003922763621 Ranjeet Singh

    my sites ranking down last four days ??.. what is resion i dont know ..? But google videos change i like and better.

  • http://www.coloradoSEOpros.com/ Chris Rodgers

    Been using this for some time now, glad to see it taking hold and gaining momentum!

  • jeyadharan

    I made post recently how webmaster make use of google authorship markup to play wih things. How google going to stop it. http://techseo.org/how-to-attract-more-visitors-to-your-blog-using-google-authorship-markup/

  • http://www.autoinsuresavings.net/ Greg Fowler

    Convoluted in my opinion. Who cares if you write an article in a forum or webpage which has low Page Rank which was mentioned in the article. I think the main point should be the author which has written the article. I think PR has nothing to do with Authorship and I would be willing to say Matt Cutts, the head of Google’s webspam team, would probably say something along the same lines. For example, I have a low quality site and Matt Cutt’s writes an article for it; does that mean now the entire site (and article) has a boost? I don’t think so…in my humble opinion. Can authorship do good things? Of course, but it doesn’t mean a great author is going to help….you have to look at the site as a whole…..

  • Artem Kuprin

    But what I need to do in order to share my article with another blogger if he haven’t installed rel=author tag?

  • http://www.artfulpussycat.com Ed H

    I have not been able to find any definitive info on rel=author for a full site referencing an author G+ profile or the companys G+ verified business page. Any advice on that

  • https://twitter.com/#!/kmadhav Sourabh Rana

    we always take your advice very seriously.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Good point John. It seems like such a simple solution to really messy problem now so why didn’t we think of it sooner, right? I sounds like author authority could almost outweigh the publication source because that gives smaller sites and blogs the chance to leverage the power of their writers in the SERPs. I hope that’s the direction Google takes it in.

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    This all sounds great on paper and I am for it, but who/what gets to determine which author is more authoritative then another author?

    To stick with the example in the post and by Matt, we all know Danny is a great author, but so are other people in his niche, so how would google determine which author deserves to rank high? Also what about new and upcoming authors?

    I would guess that google will use likes and other social signals to decide who is more authoritative, but its another thing that google wants to rank which some people might not use so much and so will lose out even more due to not having such a big following even though they might be a much better writer (not aimed at Danny before anyone makes a joke of that lol)

  • Jeff Moriarty

    I can see this as the next “link exchange”. Now it will be buying Google+ profiles for the authority of the author. Or hiring/buying the rights to have one of the high authority Google+ profile authors to write for you on your website. Wonder if they will eventually have a Klout-like score as well on your Google+ profile page.

  • http://www.ubergizmo.com/hubertnguyen/ Hubert Nguyen

    This may make it really hard for anonymous spammers to rank, so that’s a good thing in one way, but I wouldn’t want the web to be turned into some kind of popularity contest where people with more Likes or Followers keep getting more air time/ ranking/exposure. This would basically make the famous even more famous. We need relevant answers, not answers from famous folks. And no… I don’t think that being “famous” means being more “authoritative”…

  • http://www.gainwithseo.com/ Gain With SEO

    I am just wondering to know what if you have a author name as of company related? How to make that a legal authorship for the search query and related content?

  • http://www.fri-v.com/ Friv

    I really like Matt’s videos.

  • http://www.artfulpussycat.com Ed H

    I see that rel=”publisher” has been added in the most recent version of WordPress SEO by Yoast so it’s set and waiting to matter

  • http://www.linkworxseo.com/ Link Worx Seo

    Google actually had a rel=author a long time ago. It was just never really implemented. They pulled it years ago and brought it back to as it is now.

  • Thomas McMahon

    Can you prove that authorship led you you getting hit across the board? I agree that it could be used this way, but I haven’t seen anything to suggest Google is currently using people’s Authorship markups to penalize a site for spam.

  • Nebosh Course in UAE

    I hope I can visit all of them. But sometimes, it is just too hard to keep up with so many blogs!

  • macseotips

    What’s to stop anyone from spamming an Author’s authority to death? Imagine: In mere minutes or for $5 — your easily ascertained and ‘precious’ Author ID# could be spun into a krapptastic article for mass distribution and linked in the bio – or in 20K forum profile links and sigs for a TOXIC sea of external references.

    Is G+’s ‘Contributor To:’ section really an absolutely fail-safe walled garden for your ENTIRE reputation? What’s the potential for Negative-Authorship to rear it’s ugly head? Will Yet-Another ‘Disavow’ tool for Authorship be needed someday?

  • Victoria Gates

    But therin lies the problem… spammers will benefit from it because like any loophole.. it will be exploited.

  • Victoria Gates

    Right! Spammers will use this obvious tactic as a loophole.