Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.”

Here is the video, I will post the main points below:

• Cloaking is showing different content to users than GoogleBot
• Cloaking Violation of Quality Guidelines
• Cloaking is High Risk
• It Is Often Used For Deceptive Reasons
• No Such Thing Has White Hat Cloaking
• Details on what might be perceived as cloaking is mentioned in the video
• Why geolocation and mobile detection is not cloaking

Related Stories:

• Google Vows Renewed Look At Cloaking In 2011
• Be Careful When Your Affiliates Practice Link Cloaking
• Search Illustrated: Black Hat Cloaking Explained
• Google’s Matt Cutts On Cloaking & Search Snippets
• Good Cloaking, Evil Cloaking & Detection
• YADAC: Yet Another Debate About Cloaking Happens Again
• The Long Road To The Debate Over “White Hat Cloaking”

Related Topics: Channel: SEO | Google: SEO | SEO: Cloaking & Doorway Pages

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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