Google’s Definitive Cloaking Video
Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.” Here is the video, I will post the main points below: Cloaking is showing different content to users than GoogleBot Cloaking Violation of Quality Guidelines Cloaking is High Risk It Is Often Used For Deceptive Reasons No […]
Barry Schwartz on November 2, 2011 at 11:22 am | Reading time: 1 minute
Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.”
Here is the video, I will post the main points below:
- Cloaking is showing different content to users than GoogleBot
- Cloaking Violation of Quality Guidelines
- Cloaking is High Risk
- It Is Often Used For Deceptive Reasons
- No Such Thing Has White Hat Cloaking
- Details on what might be perceived as cloaking is mentioned in the video
- Why geolocation and mobile detection is not cloaking
Related Stories:
- Google Vows Renewed Look At Cloaking In 2011
- Be Careful When Your Affiliates Practice Link Cloaking
- Search Illustrated: Black Hat Cloaking Explained
- Google’s Matt Cutts On Cloaking & Search Snippets
- Good Cloaking, Evil Cloaking & Detection
- YADAC: Yet Another Debate About Cloaking Happens Again
- The Long Road To The Debate Over “White Hat Cloaking”
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.