Google’s Fading Home Page Tests Continue

On October 6th, we reported on Google’s fading home page, which just showed the user a Google logo and a search box. Then after a gradual amount of time, the search boxes and other various links and navigational elements faded in. Since then, Google has seemed to test two alternatives to this new home page […]

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On October 6th, we reported on Google’s fading home page, which just showed the user a Google logo and a search box. Then after a gradual amount of time, the search boxes and other various links and navigational elements faded in.

Since then, Google has seemed to test two alternatives to this new home page approach. They tested adding instructions to inform users to “press enter to search” and now they are informing users that “this space was intentionally left blank.” The “press enter” makes more sense to me than the “intentionally left blank” note.

Here are pictures:

Google Home Page "Press Enter"

Google "This space intentionally left blank"


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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