Google’s Fading Home Page Tests Continue
Nov 2, 2009 at 9:10am ET by Barry Schwartz
On October 6th, we reported on Google’s fading home page, which just showed the user a Google logo and a search box. Then after a gradual amount of time, the search boxes and other various links and navigational elements faded in.
Since then, Google has seemed to test two alternatives to this new home page approach. They tested adding instructions to inform users to “press enter to search” and now they are informing users that “this space was intentionally left blank.” The “press enter” makes more sense to me than the “intentionally left blank” note.
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